With all the things you have to do in your business, it can be easy to ask yourself if your company logo really matters all that much.
Does your logo really make a difference?
In short: Yes.
When we talk about the business , a logo work in such a way for customers to recognize and remember you.
And while there are many brands represent just the icon to represent the company, having a good or bad logo can make the difference between accelerated momentum and constant struggle to be recognized or remembered.
Sure, designing your own logo could be a huge disaster.
But, in the end, you’ll be glad you invested the time and money in this ever-important element of your business.
I have collected quotes about logo design from creatives, experts, and designers who I really admire.
1- “Design is the silent ambassador of your brand.” —Paul Rand
2- “A logo doesn’t sell (directly), it identifies.” —Paul Rand
3- “Logos are the graphic extension of the internal realities of a company.” —Saul Bass
4- "A logo is not a brand—it's only a symbol for a brand. A brand is much more than a logo." —Marty Neumeier
5- “The strongest logos tell simple stories.” —Sol Sender
6- “A logo is the period at the end of a sentence, not the sentence itself.” - Sagi Haviv
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